Brits are most likely to search for cosmetic surgery procedures, including boob jobs, weight loss, and designer vaginas during the middle of the night.
With hunts for nose jobs, face lifts and other procedures taking place around 3am – dubbing it the cosmetic surgery witching hour.
Other surgical procedures keeping the nation awake at night include liposuction and penis enlargements, indicating that Brits are gripped by their bits and are losing sleep over it!
‘Weight loss fast" quests hit the internet the hardest at 04.44am along with gastric band enquiries flooding cosmetic surgery providers at 04.36am.
Sub regionally, it’s Irish men who are most concerned about their privates with searches for enhancements on google peaking at 4am. Scottish blokes, however, tend to sleep more soundly when it comes to this body part.
Welsh women appear to stay awake the most worrying about their nether regions, whereas Irish women aren’t losing as many ZZZ’s over this, with far less searches for labiaplasty, a procedure that is known to tackle this area.
Boobs, meanwhile, are perturbing the Northern Irish the most, with the highest number of searches for boob jobs coming from them at 03.48am, whereas the Welsh are less likely to lose sleep over perfecting their bosoms.
Elsewhere, the search for eternal youth seems to affect the Scots and English the most at around 04.20am, when searches for facelifts seem to ramp up.
And it’s rhinoplasty, more commonly known as a nose job, that's keeping Brits up at 3.30am worrying about this central facial feature. The Welsh seem to be less bothered about their Schnozzles when they are trying to snooze, with far fewer searches.
Miss Fouzia Choukairi, a cosmetic surgeon at Pall Mall, a private healthcare and cosmetic surgery clinic whose team compiled the data, commented:
“We can see there is a strong pattern evolving when it comes to the times that people are searching for cosmetic surgery procedures with lots of people seemingly searching late at night and into the early hours of the morning,” she said.
“Although this was light heart data analysis, this worrying trend indicates that worries over appearance are affecting people up and down the country to the point where it is keeping them awake at night. At Pall Mall, we see just how life changing cosmetic surgery can be for men and women who struggle with a particular aspect of their appearance, be that loose skin following dramatic weight loss, a loss of volume in the breasts following pregnancy and breastfeeding or a disproportionately large nose. If people are concerned or worried about their appearance, we would advocate reaching out to friends or family to talk about these issues.” she added.
“Cosmetic surgery should never be taken lightly either. All our patients go through multiple, free consultations with expert surgeons to determine whether they’re a suitable candidate for surgery. We also have a compulsory 14 day cooling off period to make sure our patients have enough time to fully consider surgery before booking in. We sometimes find surgery isn’t required, for example patients looking to tighten loose skin or lose weight often end up turning to non-surgical procedures such as our Allurion weight loss balloon to achieve their desired look. It is also the case that we often turn patients away if we believe they aren’t going to benefit from a surgical procedure.
“Some people criticise those undergoing certain procedures and label them as vain or obsessed with their looks. This is simply not true and it goes far deeper than that for most people.
“If someone is insecure about their nose or struggling to lose weight no matter how hard they try, it can have a devastating impact on their life.
“And in these cases, a procedure can give them a better quality of life and help them sleep better at night, which can only be a positive thing.”